Reebok - Music Mixer

A video / music mixer that allows users to create their own visual mix by combining clips to build layers of beats and sound effects. Shot on location at the Atlantic City boardwalk funfair the sounds were created by the physical impact of shoes on surfaces, zips on track tops, fairground attractions and vocals.

These were edited into short clips and the sound enhanced to create the beats, rhythms, bass, melodies that can be combined within the mixer tool. Once the users mix is finished it can be saved to the gallery where it can be voted on or embedded in their own social spaces.